PRIVACY POLICY

Last updated: September 18, 2026

Apeo operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).

Apeo is a brand operated by SPARTAN CELESTIC GROUP LLC, a Delaware limited liability company. Apeo uses Shopify to provide and operate the Services.

This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact details, including your name, billing address, shipping address, email address, and phone number.
• Financial information, including payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment-related information.
• Account information, including your username, password, preferences, and settings, where you create an account.
• Transaction information, including products you view, add to your cart, purchase, return, exchange, or cancel, as well as your transaction history.
• Communications with us, including information you provide when contacting customer support.
• Device information, including your device, browser, operating system, network connection, IP address, and other identifiers.
• Usage information, including information about how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information:

• Directly from you.
• Automatically through the Services, including cookies and similar technologies.
• From service providers acting on our behalf.
• From business partners or other third parties where permitted by applicable law.

How We Use Your Personal Information

We may use personal information to:

Provide, Tailor, and Improve the Services

We may use your information to:

• Process and fulfill orders.
• Process payments.
• Arrange shipping.
• Process returns, exchanges, refunds, and cancellations.
• Maintain customer accounts.
• Provide customer support.
• Send transactional communications.
• Remember preferences.
• Improve our website and Services.
• Personalize your shopping experience.
• Recommend products or content that may be relevant to you.

Marketing and Advertising

We may use personal information for marketing and promotional purposes, including to send promotional communications and display advertisements for our products or services.

Where required by applicable law, we will obtain consent before using personal information for certain marketing or advertising purposes.

You may unsubscribe from promotional emails at any time using the unsubscribe mechanism provided in those communications.

Security and Fraud Prevention

We may use personal information to authenticate accounts, protect our Services, detect fraud, investigate potentially unlawful activity, and protect our customers and business.

Communicating With You

We may use personal information to provide customer support, respond to inquiries, communicate about orders, and maintain our relationship with customers.

Legal Reasons

We may use personal information to comply with applicable laws, respond to legal requests, establish or defend legal claims, and enforce our terms and policies.

How We Disclose Personal Information

We may disclose personal information to:

• Shopify and service providers such as payment processors, analytics providers, customer support providers, cloud storage providers, fulfillment providers, and shipping providers.
• Business and marketing partners.
• Third parties when you request or consent to disclosure.
• Affiliates or entities within our corporate group, where applicable.
• Parties involved in business transactions.
• Government authorities, courts, or law enforcement where required or permitted by law.
• Other parties where reasonably necessary to protect our rights, customers, Services, or business.

Depending on where you reside, you may have rights concerning certain uses or disclosures of your personal information for targeted advertising or similar purposes.

Relationship With Shopify

The Services are hosted and supported by Shopify.

Shopify may collect and process personal information relating to your access to and use of the Services in order to provide and improve its services and platform.

Information submitted through the Services may be transmitted to and processed by Shopify and other service providers, including providers located outside the country in which you reside.

For information about Shopify’s processing of personal information and applicable privacy rights, please refer to Shopify’s privacy resources.

Third-Party Websites and Links

The Services may contain links to third-party websites or platforms.

We are not responsible for the privacy, security, content, or practices of third-party websites or services.

We recommend reviewing the applicable privacy policies before providing personal information to third parties.

Children’s Data

The Services are not intended for children.

We do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you believe that a child has provided us with personal information, please contact us using the information below.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” personal information of individuals under 16 years of age, as those terms may be defined under applicable privacy laws.

Security and Retention

We take reasonable measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no security system is perfect or completely impenetrable, and we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide Services, complete transactions, comply with legal obligations, resolve disputes, and enforce applicable agreements.

Your Rights and Choices

Depending on where you live, you may have rights including:

• Accessing personal information.
• Requesting deletion.
• Requesting correction.
• Requesting data portability.
• Opting out of certain sale, sharing, or targeted advertising activities.
• Managing marketing communications.

These rights are subject to applicable legal limitations and exceptions.

Managing Communication Preferences

You may unsubscribe from promotional emails at any time by using the unsubscribe link contained in our marketing communications.

We may continue sending non-promotional communications necessary for orders, accounts, transactions, or Services.

UK and European Economic Area Residents

If you reside in the United Kingdom or European Economic Area, you may have additional rights under applicable data protection laws.

These may include:

• The right to access.
• The right to correction.
• The right to deletion.
• The right to restriction of processing.
• The right to object to certain processing.
• The right to data portability.
• The right to withdraw consent where processing is based on consent.

Where we rely on consent as a legal basis for processing, you may withdraw consent at any time.

We may need to verify your identity before processing a request.

Where permitted by law, you may appoint an authorized agent to submit a request on your behalf.

We will respond to valid requests within the time periods required by applicable law.

We will not discriminate against you for exercising privacy rights available to you under applicable law.

Complaints

If you have concerns about how we process your personal information, please contact us first.

Depending on where you reside, you may also have the right to lodge a complaint with your local data protection or supervisory authority.

International Transfers

Your personal information may be transferred to, stored in, or processed in countries outside the country in which you reside.

Where required by applicable law, we will use appropriate safeguards for international transfers.

For transfers from the European Economic Area or United Kingdom to countries that have not been recognized as providing an adequate level of protection, we may rely on recognized transfer mechanisms such as applicable Standard Contractual Clauses or equivalent mechanisms recognized under UK law.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, scripts, and similar technologies to operate the Services, remember preferences, analyze website usage, improve the shopping experience, and support marketing and advertising.

Depending on your location and applicable law, you may have choices regarding certain cookies and similar technologies.

You may also be able to control cookies through your browser settings.

Disabling certain cookies may affect the functionality of some features of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, technology, legal requirements, or regulatory requirements.

When we make changes, we will post the revised Privacy Policy on this website and update the “Last updated” date.

Where required by applicable law, we will provide additional notice regarding material changes.

Contact

If you have questions about our privacy practices, this Privacy Policy, or would like to exercise a privacy right available to you, please contact us:

Apeo
Operated by SPARTAN CELESTIC GROUP LLC
254 CHAPMAN RD, SUITE 240
NEWARK, DE 19702
UNITED STATES
Email: info@wearapo.com

For order-related requests, please include your order number where applicable.

For the purposes of applicable data protection laws, SPARTAN CELESTIC GROUP LLC is responsible for the processing of personal information described in this Privacy Policy, except where another party, such as Shopify, is independently responsible for certain processing under its own privacy practices.