PRIVACY POLICY

Last updated: September 17, 2026

Apeo operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).

Apeo is a brand operated by SPARTAN CELESTIC GROUP LLC, a Delaware limited liability company. Apeo uses Shopify to provide and operate the Services.

This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot reasonably identify or be linked to an individual.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact details, including your name, billing address, shipping address, email address, and phone number.
• Financial information, including payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment-related information. Payment information may be processed directly by our payment providers.
• Account information, including your username, password, preferences, and settings, where you create an account.
• Transaction information, including products you view, add to your cart, purchase, return, exchange, or cancel, as well as your transaction history.
• Communications with us, including information you provide when contacting customer support or otherwise communicating with us.
• Device information, including information about your device, browser, operating system, network connection, IP address, and other identifiers.
• Usage information, including information about how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, place an order, use the Services, contact us, or otherwise provide information to us.
• Automatically through the Services, including information collected from your device when you visit or use the Services and through cookies and similar technologies.
• From our service providers, including providers that operate technology, payment, analytics, customer support, fulfillment, shipping, or other services on our behalf.
• From our business partners or other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services

We may use your personal information to provide and operate the Services, including to:

• Process and fulfill your orders.
• Process payments and transactions.
• Arrange shipping and delivery.
• Process returns, exchanges, refunds, and cancellations.
• Maintain and manage customer accounts.
• Remember your preferences.
• Provide customer support.
• Send transactional and service-related communications.
• Improve our products, website, and Services.
• Personalize your shopping experience.
• Recommend products or content that may be relevant to you.
• Enable customer reviews and other features where available.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including to:

• Send promotional communications by email or other permitted channels.
• Provide information about products, offers, promotions, or services.
• Display advertisements for our products or services on our Services or on other websites or platforms.
• Measure and improve the effectiveness of our marketing and advertising activities.

Where required by applicable law, we will obtain consent before sending certain types of marketing communications or using personal information for certain advertising purposes.

You may unsubscribe from promotional emails at any time by using the unsubscribe option included in those communications.

Security and Fraud Prevention

We may use personal information to:

• Authenticate accounts.
• Protect the security of our Services.
• Detect, investigate, and prevent fraud or other potentially unlawful, unsafe, or malicious activity.
• Protect our customers, business, and users.
• Enforce our terms and policies.

If you create an account, you are responsible for keeping your account credentials confidential. We recommend that you do not share your username, password, or other account access information with anyone else.

Communicating With You

We may use your personal information to:

• Respond to customer support requests.
• Communicate with you about your orders.
• Provide service-related information.
• Maintain our business relationship with you.

Legal Reasons

We may use personal information when reasonably necessary to:

• Comply with applicable laws and regulations.
• Respond to valid legal requests or legal processes.
• Respond to requests from government or law enforcement authorities.
• Establish, exercise, or defend legal claims.
• Investigate potential violations of our terms or policies.
• Protect our rights, property, Services, customers, or others.

How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business and provide the Services, subject to applicable law.

These disclosures may include:

• Shopify, payment processors, technology providers, analytics providers, customer support providers, cloud storage providers, fulfillment providers, shipping carriers, and other service providers that perform services on our behalf.
• Business and marketing partners that help us provide advertising, marketing, analytics, or other services.
• Third parties when you direct us, request that we disclose information, or otherwise consent to the disclosure.
• Third parties that you interact with through social media features, integrations, or other third-party services.
• Affiliates or entities within our corporate group, where applicable.
• Parties involved in a business transaction, such as a merger, acquisition, financing, restructuring, or bankruptcy.
• Government authorities, courts, law enforcement agencies, or other parties when disclosure is required or permitted by applicable law.
• Other parties when reasonably necessary to enforce our terms, protect our rights, or protect the security of the Services.

Depending on where you reside, you may have rights concerning certain disclosures or uses of your personal information for targeted advertising or similar purposes.

Relationship With Shopify

The Services are hosted and supported by Shopify.

Shopify may collect and process personal information relating to your access to and use of the Services in order to provide and improve its services and the Shopify platform.

Information submitted through the Services may be transmitted to and processed by Shopify and other service providers, including providers located in countries other than the country in which you reside.

Shopify may also process certain information in connection with features and services that Shopify provides to merchants and customers.

For information about how Shopify processes personal information and the privacy rights that may apply to information processed by Shopify, please refer to Shopify’s applicable privacy policies and privacy resources.

Third-Party Websites and Links

The Services may contain links to websites, applications, or online platforms operated by third parties.

If you follow a link to a website or service that is not operated or controlled by us, we recommend reviewing that third party’s privacy policy, security practices, and terms.

We are not responsible for the privacy, security, content, or practices of third-party websites or services.

Information you provide on public or semi-public platforms, including third-party social networking platforms, may be visible to other users and may be used by those platforms according to their own policies.

The inclusion of a third-party link does not necessarily constitute an endorsement of that website, service, or its operator.

Children’s Data

The Services are not intended for children.

We do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided us with personal information, you may contact us using the information below and request that the information be deleted, subject to applicable law.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” personal information of individuals under 16 years of age, as those terms may be defined under applicable privacy laws.

Security and Retention of Your Information

We take reasonable measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no security system is perfect or completely impenetrable, and we cannot guarantee absolute security.

Information transmitted over the internet may not be completely secure while in transit. We recommend that you do not send sensitive or confidential information through unsecured communication channels.

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide and maintain the Services.
• Complete transactions and fulfill orders.
• Maintain customer accounts.
• Comply with legal and regulatory obligations.
• Resolve disputes.
• Establish, exercise, or defend legal claims.
• Enforce applicable agreements and policies.

The specific retention period may vary depending on the type of information and the circumstances in which it was collected.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information.

These rights are not absolute and may be subject to exceptions, limitations, and verification requirements under applicable law.

Right to Access / Know

You may have the right to request information about the personal information we collect, use, or maintain about you.

Right to Delete

You may have the right to request deletion of personal information that we maintain about you, subject to applicable legal exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right, in certain circumstances, to receive a copy of personal information that we maintain about you in a portable format or request that it be transferred to another organization.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you reside, you may have the right to opt out of certain processing of your personal information, including activities that applicable law defines as the “sale” or “sharing” of personal information or processing for targeted advertising.

Where applicable, you may exercise these rights through the privacy choices or opt-out mechanism made available on our website.

If you visit our website with the Global Privacy Control preference signal enabled, we may treat that signal as a request to opt out of certain processing, where required by applicable law.

The treatment of Global Privacy Control signals may depend on your location and the applicable law.

Managing Communication Preferences

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing communications.

Even if you opt out of promotional communications, we may continue to send you non-promotional communications that are necessary to complete or administer transactions, orders, accounts, or other Services.

UK and European Economic Area Residents

If you reside in the United Kingdom or European Economic Area, you may have additional rights under applicable data protection laws, subject to applicable exceptions and limitations.

These rights may include:

• The right to access your personal information.
• The right to correct inaccurate personal information.
• The right to request deletion of your personal information.
• The right to restrict certain processing.
• The right to object to certain processing.
• The right to data portability in applicable circumstances.
• The right to withdraw consent where processing is based on consent.

Where we rely on your consent as the legal basis for processing, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

You may exercise applicable privacy rights by contacting us using the information provided below.

We may need to verify your identity before processing a request, as permitted or required by applicable law.

Where permitted by law, you may also appoint an authorized agent to submit a request on your behalf. We may require evidence that the agent has been authorized to act on your behalf and may require you to verify your identity directly with us.

We will respond to valid requests within the time periods required by applicable law.

We will not discriminate against you for exercising privacy rights available to you under applicable law.

Complaints

If you have concerns or complaints about how we process your personal information, please contact us first using the contact information below.

Depending on where you reside, you may also have the right to lodge a complaint with the data protection authority or supervisory authority in your jurisdiction.

For residents of the European Economic Area, information about national data protection authorities is available through the European Data Protection Board.

International Transfers

Because we use service providers and operate our business through an international e-commerce infrastructure, your personal information may be transferred to, stored in, or processed in countries outside the country in which you reside.

Where required by applicable law, we will use appropriate safeguards for international transfers of personal information.

For transfers of personal information from the European Economic Area or United Kingdom to countries that have not been recognized as providing an adequate level of protection, we may rely on recognized transfer mechanisms, such as applicable Standard Contractual Clauses or equivalent mechanisms recognized under applicable UK law.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, scripts, and similar technologies to operate the Services, remember preferences, understand how visitors use the website, analyze performance, improve the shopping experience, and support marketing and advertising activities.

Depending on your location and applicable law, you may have choices regarding certain cookies or similar technologies.

You may also be able to control cookies through your browser settings or through privacy choices made available on our website.

Disabling certain cookies may affect the functionality of some features of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, the Services, technology, legal requirements, or regulatory requirements.

When we make changes, we will post the revised Privacy Policy on this website and update the “Last updated” date.

Where required by applicable law, we will provide additional notice regarding material changes.

Contact

If you have questions about our privacy practices, this Privacy Policy, or would like to exercise a privacy right available to you, please contact us:

Apeo
Operated by SPARTAN CELESTIC GROUP LLC
Delaware, United States
Email: info@wearapo.com

For order-related requests, please include your order number where applicable.

For the purposes of applicable data protection laws, SPARTAN CELESTIC GROUP LLC is responsible for the processing of personal information described in this Privacy Policy, except where another party, such as Shopify, is independently responsible for processing certain personal information under its own privacy practices.